Conventions of a Music video

What is a music promo?

Basic Ideas:

Camera

·         Range of shots

·         Compositional connections

·         Repetition of shots

·         Lots of MCU/EU

·         Band shots e.g. singer

Editing

·         Special effects

·         Fast paced editing

·         Links song paced

·         Cutting to the beat

·         Sped up

·         Inverted

MES

·         Basic Props

·         Saturated Colour

·         Gimmick Style

·         Vary props

·         Setting goes with the song

Narrative/Performance

·         Band performance – vocal

·         Montage of images

·         Humour

·         Surreal

·         Narrative hidden

·         Aesthetic

·         Dancing

·         Intersexuality

·         Refer to pop culture 

Effective Music Videos

·         Good variety of shots and angles

·         Shot per second

·         Has to go with the song

·         Synchronous – cut to the beat

·         Creative with mise-en-scene

·         Has to be fun

·         Lip synching

·         Narrative/Story

Foals - Inhaler

       In this video, it shows Foals performing straight into the camera, whilst actors are performing in different shots. This video is an effective promotional video, as it shows how the beat is cut to the editing well. Furthermore, Foals have again followed some of the typical stereotypes as it shows the lead singer lip synching in, adding to the synchronous element. A basic location is used for the actors as well as they are seen in a abandoned warehouse.

  

      This video is viewed as a more 'arty and unconventional' video, however it has used the typical stereotypes in effective ways that make the audience want to keep viewing.

     This song is very upbeat, energetic and powerful. The vocals during the chorus tend to be more exaggerated and aggressive as well, to really get the meaning of the song across to the audience.

    There are many shots of a woman with a tattoo of a pair of lungs breathing throughout the song. This connotes how she is trying to breathe, and links with the song title of 'Inhaler'.