What makes an effective Vox Pop?

Vox Pop Planning Notes:


What makes an effective Vox Pop?

• Arrange of demographics
• Person preferably on the right hand side
• In-direct gaze to the camera – needs to look to the person on camera left
• Public area – seems natural
• Should be done with a formal attitude
• Question should not be heard – title shot of the question

Questions:

• What is your favourite music video and why?
• What do you like to see in a music video?
• Prefer band performance or narrative?
• What is your favourite genre of music?
• What would you expect to see in a music video?
• What style of music video do you enjoy viewing?
• What gets you talking about music videos?
• What would your ideal music video contain?
• Do you prefer narrative, illustrative, disjuncture or amplification music videos?

Focus groups:

What makes an effective focus group?

• Having a range of demographics to see how their opinions change
• Variety of questions
• Focus on target demographic
• Get a variety of genders
• Variety of techniques – thumbs up/down, questionnaire, open and closed ended questions, poll everywhere

Potential questions for the Vox Pops:

• Do you like the track?
• What themes do you consider when you hear it?
• Who would you think would listen to the track?
• What would you expect from the music video listening to this track?
• What lyrics from the song do you remember the most?
• Does it fit with the specific genre?
• What can you imagine is happening in this track?
• Do you prefer narrative, illustration, disjuncture or amplification for this track?
• Can you image performance and/or lip syncing?